What is customer segmentation?
Customer segmentation is a method of dividing customers into groups based on specific characteristics that these customers use. All customers share a common need for your product or service, but beyond that, there are certain demographic differences (eg, age, gender). Now the question is, what kind of information is used in customer segmentation? Any information you can get about people can be used to segment customers. B2B and B2B brands have a distinct advantage because of the amount of information they can gain about their customers just from their transactional data.
There are many benefits to implementing customer segmentation, including informing marketing strategy, advertising strategy and promotions, product development, budget management, and delivering content relevant to customers or prospects.
